Must My Aspiring Content Creator Friend Stop Using Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to understand that our decade-long friendship still has limits. I love being with her, but I also want to enjoy it without being filmed, altered, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who execute that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the craft behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could help her career in design too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the work we create together can get us: an opening. I understand not everyone likes being filmed, but sometimes unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but friends help each other in small ways. I thought filming a short video now and then would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to compromise: like asking before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a substitute for real connection: it’s just part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I get that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to respect her friend's personal space.
Ankit, 26

She may enjoy producing videos and showing off her life online, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

David Cobb
David Cobb

Lena Visser is a game designer and writer passionate about storytelling in video games.